Arron Nerbas is a third-generation rancher from the Assiniboine Valley near Shellmouth, Manitoba. Growing up on his family’s homesteaded land, Arron has dedicated his career to producing cattle that thrive in real-world environments while maintaining efficiency and functionality. His focus on holistic management and sustainable practices has earned him a reputation as a leader in the Canadian cattle industry.

With decades of experience managing a closed herd and optimizing grazing systems, Arron has developed a deep understanding of breeding cattle suited to low-input systems. His program emphasizes fertility, efficiency, and adaptability, ensuring his herd performs even in the challenging conditions of Canada’s winters.

Arron’s passion for sustainable cattle production drives him to share his knowledge and genetics with like-minded producers. By focusing on maternal strength and adaptability, he helps operations build herds that are productive, resilient, and environmentally sustainable. His expertise and dedication to improving the cattle industry reflect his commitment to raising cattle that meet the demands of both the land and the producer.