Real Cattle. Real Standards. Real Talk.
Reclaiming the Ring
We’ve watched the show ring drift away from reality—breeding for flash instead of function, high-input extremes over hormonal balance, and frames that look impressive but don’t hold up in a pasture. That’s not cattle judging. That’s marketing.
But we’re not giving up on the ring—we’re reclaiming it.
Because the next generation of stockmen and women is watching. And if nobody steps up to show them what good cattle really look like, they’ll keep chasing a model that’s broken from the start.
Our judging process doesn’t start with style—it starts with structure, fertility, adaptability, and efficiency. We evaluate cattle for what they’ll become: working cows and bulls that stay sound, breed back, and leave something better behind.
We judge for the rancher, not the ribbon.
If the animal doesn’t function in a forage-based, low-input environment, it’s not what we’re looking for—no matter how it’s clipped, fed, or fitted.
Judging with Purpose
Building the Next Generation Right
We offer judging services, but more than that—we offer mentorship, conversation, and a return to common sense. Our goal is to help young people recognize what good cattle really are—and to encourage programs and contests that reward production-minded, regenerative systems.
Because when you teach them what matters now, you shape what gets bred next.
Request a Judge or Consultant
Want Us In the Ring?
If you're ready for a judge who knows the difference between a real cow and a painted one, let's talk. We work with schools, 4-H and FFA programs, ranch contests, and producer groups.
Email us at thebossires@gmail.com to get started.
John Atkinson
Grant Vassberg