Texas-raised and heat-tolerant, Colombo III embodies the strength and resilience of our historic horned Hereford line, which traces back to the early 1900s in the rugged Chihuahuan Desert of Mexico. Originating in Coahuila, this herd was selected for adaptability, thriving in harsh conditions with minimal inputs. In the 1960s, the herd was closed to focus on superior internal selection, and about 20 years ago, a large group of heifers and top-choice bulls were hand-selected from the entire herd in Mexico by the late Gerald Fry, a well-known grass genetic expert. These cattle were brought to Texas, where careful breeding and selection refined the Colombo line of horned Herefords in Cameron, TX. Now located in Deep East Texas under Counter Culture Farms, Colombo III carries forward this legacy of hardy, old-school grass-based genetics. He represents generations of meticulous selection, proving his ability to thrive in diverse environments while maintaining the durability, efficiency, and quality that define our program.