Rob Havard brings a rare combination of ecological expertise and generational ranching experience to the Bos Sires team. Based in Worcestershire and Shropshire, England, Rob is a sixth-generation cattleman and professional ecologist managing Phepson Angus, a forage-only, regenerative Angus program spread across more than 1,700 acres of native grassland. His cattle are never fed grain, are wintered outdoors, and are managed through holistic planned grazing systems that prioritize soil health, biodiversity, and long-term profitability. Rob has spent years proving that truly functional cattle don’t need props they just need the right genetics and the right environment.

Rob is a leading voice in the regenerative grazing movement across the UK and beyond. He’s a Nuffield Scholar, a speaker at national and international conferences, and a respected educator in both grazing management and low-input cattle selection. His bulls and semen have reached breeders in multiple countries, but Rob’s true strength lies in helping others match genetics to their goals whether that’s rebuilding degraded land, increasing conception rates, or producing profitable cattle on forage alone.